TickTech UA is developing an internal, omni-channel marketing platform. We’re trying to understand when it’s best to approach a customer with new offer or try to help understand the product better, what offer might be the best for him, which engagement channel to use and how often to engage for each engagement type.
The system is heavily dependent on data that clients are generating, we analyse it in near-real time and take decisions right away. The flexibility we give to the marketing team brings huge challenges to development. There’s plenty of work we’ve done but there is much more to achieve.