Madberry is SaaS platform designed for high performance data-driven programatic advertising. We’ve taken the couple of most advanced performance channels — RTB display and search ad — and joined them into one platform, to enable user plan, execute, track and analyze multichannel performance campaigns under one roof. Besides operational convenience, customer gets the synergy effect of combined channels. Our robots optimize RTB buying based on user search data, as well as improve the search ad, based on insights retrieved during RTB serving. As a result, the performance of such combined RTB/search campaign is much better than linear sum of effects of two isolated campaigns. We cover most important technical channels, i.e. mobile and desktop, and going to launch video channel soon. Our typical customer are medium and large e-commerce players and the agencies that represents their interests.